#5. "RE: Publishing and branding...Beau!" In response to In response to 4
>Thanks for the link, great video! I need >to get on to one of these live sessions >one of these days. I greatly admire the >work of Mr Manchess. I have a handful of >the original logo books with his artwork >and but missed a few of them. I wish I >would have bought all of them now. > >The retro cover books would have been >terrific. A few of us crazy nuts own >multiple copies of these things, and I'm >one of them. :) > >I remember being disappointed to see >classic covers being replaced over time >with the very type of stiff portrait >images that you talked about in the >video. I didn't like them much and I >missed those classic vintage art pieces. >Old covers like Shalako, Matagorda, High >Lonesome,Taggart...and Silver Canyon by >James Bama, my very first Louis L'Amour >purchase back in 1979. You can't judge a >book by its cover but that the cover can >certainly pull you in.
Covers really were a significant in catching new readers, less so now that most people do their shopping on line. That's the one reason I was up for the non-illustrated, photo sourced covers of a few years ago, I didn't really like them, I didn't think I was going to be able to convert all the books to them, because they would get repetitive, but when the publisher insisted I figured we might capture people that every previous cover did not appeal to. It was an interesting experiment. I'm glad it's over.
All our FB Live content makes it onto YouTube so no need to worry about watching on FB.